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Next Big Trend in Marketing: Values-based Segmentation

[fa icon="calendar'] Sep 1, 2015 4:01:00 PM / by Matti Airas posted in psychograpics, customer emotions

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INTRODUCTION

If you have been watching the wonderful TV-show called Big Bang Theory, you can probably conclude with me that most of us aren’t “Sheldon Coopers”. For the majority of us emotions are more important than facts. Recent election polls also prove this: voters ignore or even deny facts in order to justify their emotional, sometimes even irrational, candidate selection.

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