Etuma Blog

Lists by Topic

see all

Subscribe to Email Updates

CASE STUDY: How eCommerce Logistics Manager Turns Feedback into Actions

[fa icon="calendar'] Sep 30, 2015 3:46:00 PM / by Matti Airas posted in eCommerce, ecommerce customer experience

[fa icon="comment"] 0 Comments

In my previous blog posts I wrote about how open-text feedback should be organized and what are the eCommerce touchpoints. It might make sense to read them first.

Once the open-text feedback is analyzed, it is possible to use the structured information to quickly drill down to the relevant feedback comments and detect trends and issues.

Here is how the open-text comment is tagged and how you can drill down deeper from general touchpoints to the actual feedback comments.

Read More [fa icon="long-arrow-right"]