Peter Drucker made his revolutionary suggestion that we view employees as assets rather than liabilities more than half a century ago. And much has been done with this proposition in terms of employee satisfaction and retention programs in companies all over the world. Still, companies predominantly spend their systematic efforts gathering insights on their products and services primarily from their customers. Why aren’t they tapping into a powerful, knowledgeable source of operational and product insight: their employees?
Most organizations regularly survey their employees, but these programs are typically limited to measuring employee engagement, identifying the drivers of employee satisfaction, and soliciting suggestions for improving working conditions. The goal of these exercises is to increase employee satisfaction and decrease employee turnover.