Competition for the best talent is going global, and Europe is starting to lag behind other markets. With Asian and US corporations trying to recruit their best brains away, European companies must find a way to fend off this trend and keep these invaluable human resources at home. Salary level is usually the first thing that come to mind when faced with this issue, but it is almost impossible to compete with the world’s largest companies in this area.
Luckily, it is becoming more and more clear that money is not the number one priority for workers. Studies indicate what I have known for a long time: meaningful employee experience is the most powerful motivational driver at work. In the US, for example, studies completed yearly by Gallup have found that up to 70% of employees are not engaged at work. Something is missing from their work, and that something is not money.