Etuma Blog

Lists by Topic

see all

Subscribe to Email Updates

7 Insight Extraction Principles

[fa icon="calendar'] Apr 28, 2017 11:09:05 AM / by Matti Airas posted in enterprise insight process

[fa icon="comment"] 0 Comments

When it comes to extracting insights from unstructured text there is the hard way and then there is the organized way. Follow these principles and you will be extracting actionable insights and sharing them with CX stakeholders in no time.

Read More [fa icon="long-arrow-right"]

What I Learned from 159 CX Text Analysis Projects

[fa icon="calendar'] Apr 27, 2017 11:56:05 AM / by Matti Airas posted in text analysis, enterprise insight process, text analytics

[fa icon="comment"] 0 Comments

In two days my six-year stint in Etuma will be over. We've gotten so much done and I've had a great time. Etuma is a fast-growing company with excellent partners such as Qualtrics and Questback and dozens of large companies as customers.

I've learned a new industry and become somewhat of an expert in analyzing customer and employee feedback. I've written close to 120 blog posts, half a dozen white papers, conducted many webinars and talked to many companies.

I just went through all our customer projects during the past six years: I've been involved with 159 companies' customer or employee feedback analysis. Here is what I have learned about CX text analytics process and CX text analysis business in general.


Read More [fa icon="long-arrow-right"]

The Known Knowns and Unknown Knowns

[fa icon="calendar'] Apr 25, 2017 3:15:09 PM / by Matti Airas posted in Feedback Analysis, enterprise insight process

[fa icon="comment"] 0 Comments

Donald Rumsfeld imortalized the unknown unknows in a press event during the first war with Iraq. 

There are things that only you know, there are things that only the customer knows and then there are things that only your competitor knows. You need to build a data gathering and analytcs system that can capture and uncover the insights for all these three dimensions.

Read More [fa icon="long-arrow-right"]

Webinar Video: 12 Enterprise Insight Process Implementation Steps

[fa icon="calendar'] Sep 8, 2015 11:21:06 AM / by Loek van der Helm posted in enterprise insight process

[fa icon="comment"] 2 Comments

An Enterprise Insight Process is more than just gathering Net Promoter Scores or customer feedback analysis as part of your Customer Experience Management or Voice of the Customer processes. Its main aim is to bridge the information gap that your current systems cannot fulfill. It is about being truly customer-centric.

This means including customers in the service design, product innovation, engaging employees and incorporating strategic enterprise themes and values into the analysis and insight distribution.

Read More [fa icon="long-arrow-right"]

How to Turn Your Customers' Open-Text Comments Into Actions

[fa icon="calendar'] Aug 18, 2015 11:40:00 AM / by Matti Airas posted in Feedback Analysis, text analysis, enterprise insight process

[fa icon="comment"] 0 Comments


Open-text feedback volumes are growing 25-50% per year depending on the industry. This data could be a valuable source of information for improving products, operations and strategy but somehow most companies fail to implement a process and tools, which systematically turn this data into decision-making information.

Read More [fa icon="long-arrow-right"]