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Avoid Survey Fatigue During the Customer Experience Boom

[fa icon="calendar'] Oct 29, 2015 10:03:30 AM / by Matti Airas posted in Net Promoter Score, Customer Effort Score, facebook analysis, survey fatigue, non-response bias, customer experience analytics

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Customer experience is hot, and companies are focusing more and more effort on voraciously soliciting and trying to analyze customer feedback. With survey requests coming at them from every direction, customers can become tired of ticking boxes and writing comments.

The danger for your company with this survey fatigue problem is two-fold: first, you simply risk missing out on a lot of good feedback; and second, you risk the overall results of your surveys being skewed by non-response bias.

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