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Market research is no longer the most efficient way to gauge market preferences

[fa icon="calendar'] Nov 26, 2015 10:22:13 AM / by Matti Airas posted in NPS, CES, eCommerce, webstores, online shopping

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In the fast-paced world of ecommerce, market research is no longer the most efficient or effective way to gauge market preferences. The process is too slow, and too few people respond to market research surveys. A more useful way of finding out what your customers want is to engage them in an ongoing dialogue.

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