Etuma Blog

Lists by Topic

see all

Subscribe to Email Updates

Six Reasons Why Social Media Requires a Unique Text Analysis Approach

[fa icon="calendar'] Feb 18, 2016 10:14:57 AM / by Matti Airas posted in facebook analysis, twitter analysis, Social media analysis

[fa icon="comment"] 0 Comments

Customers have been giving feedback as long as goods and services have been traded, but never before has the feedback been publicly available to over a billion people. Social media sites like Twitter and Facebook have connected people all over the world, and companies have taken notice and are trying to get in on the action.

Regardless of its growing popularity, however, social media is still far from being a primary channel for customer service and customer feedback. The majority of enterprise feedback flows in through phone calls, emails, web forms and even letters on paper.

Read More [fa icon="long-arrow-right"]